Agile Marketing
Learn fast, execute faster making your marketing efforts more responsive and effective
Overview
Not happy with your speed to market? We can help! We have a mix of Agile techniques and ways of working that would help you learn and iterate campaigns faster. These techniques shortens the analytical cycles by bringing in experimentation which allows a faster feedback loops that will improve effectiveness of your campaigns.
Marketing Sprints
Agile Marketing Deployment
Agile Research
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How can we help
Sprint is an agile methodology mostly used by the IT sector to facilitate rapid product development and rollout. We have a tried and tested approach of adapting the sprint methodology for general marketing practices. This could be used to speed up any part of the marketing mix. Mostly useful for product development and rapid campaign iteration that would speed up your go to market.
Speed to market is not only about efficiency, it is more about being effective. Our approach is therefore strategic and will help put in place a clear plan of actions supported by well-articulated and aligned OKRs (Objectives and Key Results). A model will be put in place to facilitate rapid test and deploy approach based on fail fast principles to unearth the best route to take.
A result driven research approach that’s based on agile principles which will save lot of time and money for your business. By helping you to clearly articulate your research problems we design a minimum viable research model that will reduce your risk of decision making and improves speed to market at the same time. This is also made possible by digital technologies and agile ways of working.
